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Prop Firm Deal Finder is a free app that aggregates live discount codes across 20+ prop trading firms, helping traders save money on challenges and evaluations.

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IndexNow Setup Guide | Prop Firm Deal Finder

What is IndexNow?

IndexNow is a free, lightweight protocol that allows you to notify Bing (and other search engines) instantly when you add, update, or remove content. Instead of waiting for crawlers to discover changes, you actively ping the search engines to index your pages.

Key Benefit: New blog posts and SEO pages can be indexed within hours instead of days or weeks.

Step 1: Add IndexNow Key to Site Root

The IndexNow API requires a verification key stored at your site root.

Your IndexNow Key

Key:

b93c1363024556ff34184cfa9b7108ef

Implementation Steps

Create file: .well-known/indexnow.key at your site root
File location: https://propfirmdealfinder.com/.well-known/indexnow.key
File contents: Single line with your key: b93c1363024556ff34184cfa9b7108ef
Verify: Visit the URL in your browser. It should display only the key with no formatting.

Important: The .well-known directory must be publicly accessible and return HTTP 200. Test it before proceeding.

Step 2: Manual URL Submission to Bing

After setting up the key file, you can submit URLs to Bing's IndexNow endpoint.

API Endpoint

POST https://www.bing.com/indexnow

Request Format (JSON)

                {
  "host": "propfirmdealfinder.com",
  "key": "b93c1363024556ff34184cfa9b7108ef",
  "keyLocation": "https://propfirmdealfinder.com/.well-known/indexnow.key",
  "urlList": [
    "https://propfirmdealfinder.com/blog/blog-1-best-prop-firm-discounts-2026.html",
    "https://propfirmdealfinder.com/blog/blog-3-how-to-pass-prop-firm-challenge.html"
  ]
}
                
            

Field Descriptions

What is IndexNow? IndexNow is a free, lightweight protocol that allows you to notify Bing (and other search engines) instantly when you add, update, or remove content. Instead of waiting for crawlers to discover changes, you actively ping the search engines to index your pages. Key Benefit: New blog posts and SEO pages can be indexed within hours instead of days or weeks. Step 1: Add IndexNow Key to Site Root The IndexNow API requires a verification key stored at your site root. Your IndexNow Key Key: b93c1363024556ff34184cfa9b7108ef Implementation Steps Create file: .well-known/indexnow.key at your site root File location: https://propfirmdealfinder.com/.well-known/indexnow.key File contents: Single line with your key: b93c1363024556ff34184cfa9b7108ef Verify: Visit the URL in your browser. It should display only the key with no formatting. Important: The .well-known directory must be publicly accessible and return HTTP 200. Test it before proceeding. Step 2: Manual URL Submission to Bing After setting up the key file, you can submit URLs to Bing's IndexNow endpoint. API Endpoint POST https://www.bing.com/indexnow Request Format (JSON) { "host": "propfirmdealfinder.com", "key": "b93c1363024556ff34184cfa9b7108ef", "keyLocation": "https://propfirmdealfinder.com/.well-known/indexnow.key", "urlList": [ "https://propfirmdealfinder.com/blog/blog-1-best-prop-firm-discounts-2026.html", "https://propfirmdealfinder.com/blog/blog-3-how-to-pass-prop-firm-challenge.html" ] } Field Descriptions
Field	Description
`host`	Your domain name (no protocol)
`key`	Your IndexNow key
`keyLocation`	Full URL to your key file
`urlList`	Array of URLs to index (max 10,000 per request)

Step 3: Simple Curl Command for New Pages

Use this command to quickly ping Bing when you publish a new blog post or SEO page:

Basic Curl Command (Single URL)

                curl -X POST "https://www.bing.com/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "propfirmdealfinder.com",
    "key": "b93c1363024556ff34184cfa9b7108ef",
    "keyLocation": "https://propfirmdealfinder.com/.well-known/indexnow.key",
    "urlList": ["https://propfirmdealfinder.com/blog/NEW_BLOG_POST.html"]
  }'
                
            

Batch Curl Command (Multiple URLs)

                curl -X POST "https://www.bing.com/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "propfirmdealfinder.com",
    "key": "b93c1363024556ff34184cfa9b7108ef",
    "keyLocation": "https://propfirmdealfinder.com/.well-known/indexnow.key",
    "urlList": [
      "https://propfirmdealfinder.com/blog/blog-40.html",
      "https://propfirmdealfinder.com/blog/blog-41.html",
      "https://propfirmdealfinder.com/blog/blog-42.html"
    ]
  }'
                
            

Replace NEW_BLOG_POST.html with your actual blog post filename.

Step 4: GitHub Actions Automation

Integrate IndexNow pinging into your deployment pipeline so new pages are automatically submitted to Bing.

Trigger Points

After blog deployment: When new HTML files are pushed to /blog/
After SEO page deployment: When new files are added to /seo-pages/
Weekly batch ping: Run every Monday to re-index all pages

GitHub Actions Workflow Example

                name: IndexNow Ping on Deploy

on:
  push:
    branches:
      - main
    paths:
      - 'blog/**'
      - 'seo-pages/**'

jobs:
  ping-indexnow:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v3

      - name: Get changed files
        id: changed-files
        uses: tj-actions/changed-files@v35
        with:
          files: |
            blog/**
            seo-pages/**

      - name: Ping Bing IndexNow
        if: steps.changed-files.outputs.any_changed == 'true'
        run: |
          URLS=$(echo "${{ steps.changed-files.outputs.all_changed_files }}" | \
            sed 's|^|https://propfirmdealfinder.com/|' | \
            sed 's/.*/"\0"/' | paste -sd ',' - | sed 's/,/,/g')

          curl -X POST "https://www.bing.com/indexnow" \
            -H "Content-Type: application/json" \
            -d "{
              \"host\": \"propfirmdealfinder.com\",
              \"key\": \"${{ secrets.INDEXNOW_KEY }}\",
              \"keyLocation\": \"https://propfirmdealfinder.com/.well-known/indexnow.key\",
              \"urlList\": [$URLS]
            }"
                
            

Setup Instructions

1Add secret to GitHub: Store your IndexNow key as INDEXNOW_KEY in Settings → Secrets
2Create workflow file: Save the YAML above as .github/workflows/indexnow.yml
3Test: Push a test file to the blog directory and verify the workflow runs
4Monitor: Check GitHub Actions logs to confirm Bing received your pings

Expected Response: Bing returns HTTP 200 with a JSON response: {"bingRequestId": "..."}

Step 5: Monitoring & Best Practices

Check Bing Webmaster Tools

Log in to Bing Webmaster Tools
Go to Crawl → Crawl Issues
Verify no errors for your domain
Check IndexNow submission status in the dashboard

Best Practices

Submit within hours of publishing: The sooner you ping, the sooner you index
Batch URLs efficiently: Submit up to 10,000 URLs per request
Update modified pages: Re-submit URLs when you update content significantly
Keep key secure: Store key in GitHub Secrets, never in public code
Monitor API responses: Log curl responses to catch failures early

Pro Tip: Use grep -r "dateModified" blog/ | awk '{print $NF}' to identify recently updated posts and batch-submit them weekly.

Reference: Your IndexNow Configuration

Domain:

propfirmdealfinder.com

IndexNow Key: